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Frequently Asked Questions

We hope you will find answers to our most frequently asked Digital Marketing questions below. Need help-have a Question? Give us a call. Chat or fill out our contact form - 24/7 and our Digital Marketing team will get back to you.


Digital marketing is a way to promote brands and products online and through other digital channels. Most businesses have a specific audience they are trying to reach, and digital marketing aims to help businesses reach these target consumers through the Internet and other digital avenues.

Using digital marketing, you can reach an enormous audience in a way that is both cost-effective and measurable. ... Better cost efficiency, more data to inform better decisions, and building on customer trust are just a few of the advantages to be gained from digital marketing.

Search Engine Optimization (SEO) Search Engine Marketing (SEM) E-commerce Marketing Content Marketing Email Marketing Social Media Marketing

Online marketing allows you to boost your business website and online sales, by making your business more visible and accessible to a wider range of consumers who are already searching for products/services in your industry. It is easy to see how digital marketing helps businesses connect with their customer base

Aside from targeting potential customers efficiently, digital marketing tactics also enable companies to track their campaign progress in real-time to see what works and what doesn't. It allows marketers to adapt fast, especially in the fast-changing online world.

Digital marketing analytics is the translation of customer behavior into actionable business data. Today's marketers can use digital analytics tools to examine the many online channels their buyers might interact with and identify new revenue opportunities from existing campaigns

A competitive analysis is a very critical part while working out a marketing plan for any company. It is identifying the competitors and evaluating their strategies to determine their strengths and weaknesses relative to those of your product or service. With this evaluation, you can establish your USP (Unique Selling Proposition) and therefore decide on what attributes you can focus on to attract your target market.


SEO is a set of rules for optimizing your website so that it can achieve higher rankings in the search engine's organic results. The majority of search engine traffic goes to the top 5results. With SEO your website can appear in one of the top positions for your target keywords and get visits to your website.

Organic SEO is an online marketing strategy made up of smaller sub-strategies, like keyword research and link building, that help your website rank at the top of organic, unpaid search engine results pages

While traditional SEO focuses on improving your site's visibility on a national or global scale, local SEO allows you to capture local search territory to connect with searchers in your area.

3 - 6 months is generally a good time frame to see notable results from SEO. During the 6 to 12-month time frame, you will see the largest gains. It's an investment that requires maintenance and on-going attention to see any sustainable results.

If you stop paying attention to SEO, you will lose rankings for certain searches you focused a lot of resources on in the past. It’s never a good idea to just quit digital marketing. The longer you keep SEO going, the longer those results will last, everything you do in the future will produce benefits you expect and keep fuelling your search engine success. The longer you keep it going, the longer those results will last.

No one can guarantee number one or even first page rankings on Google, and you should not believe anyone who promises otherwise. Aiming for a page one ranking on Google can often be a moving target. What you should be looking for is a measurable increase in targeted traffic that drives people actively looking for your products or services to your website. This is what will convert into leads and potential sales, and this is what we focus on for all our clients.

SEO is similar to any other form of marketing –your spending will always be dependent on your budget, objectives, and what you hope to achieve. The amount you spend will depend on the output of work and the timeframe of expected results. Any questions regarding SEO pricing contact our experienced team and we will provide you with the best possible pricing,

Content Marketing

Content marketing involves the creation and sharing of online material (such as videos, blogs, and social media posts) The goal of content marketing is to provide valuable, genuinely helpful information to consumers for free, to create a relationship with them based on trust, which eventually leads them to make a purchase or stimulate interest in its products or services.

A Blog is the part of your website that’s constantly updated. Every time you post a piece of writing – which you might hear called a post or article – it shows up on your blog.

Consistent, engaging, and high-quality content impacts an audience more than any other technique. Content writing allows your brand to create cohesive pieces of information. Blogging allows you to create relevant content for your customers. Use this as a marketing tactic to drive traffic back to your website, post links - with relevant visuals - of your blog articles to your social sites. Give your social followers a reason to click through to your website

The frequency of blog posts depends on what's best for your company. Smaller businesses have found comfort and success posting one to four times a week, while larger companies can push out daily and, sometimes, multiple daily posts

Every industry and every demographic sees different content consumption patterns. Companies that post fresh content an average of three to five times a month or around once a week tend to see twice as much website traffic as companies that do not post at all


Pay Per Click advertising, (PPC), is a type of online advertising used on many search engines and website networks across the worldwide web where an advertiser is charged only when their ad is clicked on. The purpose of PPC is to aid in driving quality and targeted traffic to a website in a cost-effective manner.

The main difference between Search Engine Optimization (SEO) and Pay Per Click (PPC) is that traffic coming from SEO (organic) is free while traffic generated from PPC is not free.

PPC doesn’t have to be expensive if you have the correct setup to optimize your campaigns correctly. It’s all about being intelligent with your targeting and keywords and ensuring you’re monitoring performance closely. Campaigns can be paused at any point - so if we find a particular search term is becoming too competitive, then we stop and review and make the necessary changes needed.

It all depends on your website-business as the cost can vary, as some industries are more competitive than others, leading to higher average costs per click.

One of the main benefits of pay-per-click marketing is that it provides almost instant feedback. Once your ad campaigns are set up and running, they will immediately start driving targeted traffic to your website.

Each month we'll send you a detailed report with information on your campaigns. You can also log into your Google Analytics or Google AdWords account to view data on your campaign performance.

Lead Generation

Lead generation describes the marketing process of stimulating and capturing interest in a product or service to develop a sales pipeline. Lead generation often uses digital channels and has been undergoing substantial changes in recent years from the rise of new online and social techniques

If you have your lead generation strategy and process in place, then it’s time to ramp up your marketing efforts to grow the number of leads in your funnel. Identify your target audience and where you can reach them, plan an effective marketing strategy with clear steps and objectives, then implement your strategy, and measure its results.

Business-to-business marketing refers to the marketing of products or services to other businesses and organizations. Where one business makes a commercial transaction with another business.

Business to consumer (B2C) lead generation is the process of generating leads and sales directly from the consumer market, who are the end-users of the product and services you supply and are using them for personal use. This contrasts from business to business (B2B) sales, where the target market will either be businesses or users buying for business needs.

Social Media

Social media marketing, or SMM, is a form of Internet marketing that involves creating and sharing content on social media networks to achieve your marketing and branding goals. There are hundreds of social media channels to choose from such as Facebook, Twitter, LinkedIn, Instagram, YouTube, and Pinterest, etc.

Most definitely - Not utilizing social media marketing can harm your business, since having an online presence on social media is simply expected of any reputable company these days.

Social media has forever changed the way that consumers communicate with businesses, and vice versa. Being accessible to your customers, and your prospective clients, via social media, is a vital means of developing relationships with them and helping them through the sales funnel.

Social media marketing takes between 6-9 months to start showing real results, so don't give up as social media is constantly evolving, this depends on the time and effort of your social media marketing management, your budget, your audience, your strategy.

Facebook is a great tool from brand awareness to sales. You can use the platform in so many ways. When done well, using Facebook for your business allows you to reach new audiences, generate leads, and increase sales. It is fair to say that unless you have a large, engaged customer base already, you will need a combination of organic posts and ad campaigns to boost your business.

We can promote your business through Facebook by creating a Business Page. On this page, you can create events, location pages, offers, and even advertise job vacancies. Advertising on Facebook involves paid advertising, establishing a budget, creating a marketing strategy, and learning from Audience Insights.

Key words-Add words

Keywords are the words and phrases that searchers use on a search engine. These are the words that we use when looking for pages, images, videos, and blogs, any kind of information or content on the web. These keywords need to be strategically inserted into your pages and content.

Add Words aka Google AdWords, is Google's advertising system in which advertisers bid on certain keywords for their clickable ads to appear in Google's search results. Since advertisers have to pay for these clicks, this is how Google makes money from search.

The foundation of any successful SEO strategy is built upon keyword research. Keyword research provides direction for your content strategy. When you're conducting this research, you want to look at long-tail keywords you can be targeting throughout your site and analyses your competitors to see what keywords you want to compete for.


To understand the concept of branding, you need to know what a brand is. A brand is a set of features that make one company different from others. A brand consists of many assets, including a name, logo, taglines, design, and more.

Branding is important because not only is it what makes a memorable impression on consumers but it allows your customers and clients to know what to expect from your company. It is a way of distinguishing yourself from the competitors and clarifying what it is you offer that makes you the better choice

Direct Marketing Campaign: In a direct marketing campaign, the advertiser is interested to target the audience, who are most relevant to the business, Branding Campaign: In branding campaign, an advertiser exposes his brand on major sites and applications.

Video Marketing

In simple terms, when you use video to market your brand, product or service, engage on social media channels, educate your prospective and current customers, and interact with them.

Consumers like video marketing because it's easy to digest, entertaining, and engaging, and marketers like it because it can give a potentially huge return on investment (ROI) through many channels. Video is also very accessible to anyone with Internet access,

The video opens channels for driving more traffic to your site, which is also another key factor in website rankings. Google values content that is varied and informative, so presenting other types of media (e.g., video) on webpages improves SEO efforts. People watch your YouTube channel or video posts on social media and visit your site from there.

Website Design & Development

Website development is dependent on the technical specification, your website can be completed within 4 to 8 weeks from receipt of a signed purchase order, payment, and providing all necessary content, information has been provided.

We use several different hosting suppliers and will advise you accordingly based on the size of your website, the functionality required, and the expected traffic.

Yes - Each website has a CMS (content management system). This means you can edit the text on the pages as often as you like and change things like special offers, photos, prices, etc. You will be given full advice on the use of the simple CMS (content management system),

Useful terms used in Digital marketing

Key Performance Indicators (KPIs) is a measurable value that demonstrates how effectively a company is achieving key business objectives. By setting KPIs, this enables our marketing team to make smart business decisions about the direction of all current projects.

In digital marketing, remarketing or retargeting is the practice of serving ads across the Internet to people who have already visited your website. It allows your company to seem like they're “following” people around the Internet by serving ads on the websites and platforms they use most

Marketing automation is a platform that marketers use to plan, coordinate, manage and measure all of their marketing campaigns, both online and offline, An effective marketing automation tool helps identify your audience, create the right content, and automatically trigger actions based on customer behaviour.

Data-driven marketing enables marketers to identify what works, what doesn't, and how to optimize marketing efforts to include the most effective tactics. For this reason, the process allows for better decisions and further enhance and personalize the customer experience.

Performance Marketing is a comprehensive term that refers to online marketing and advertising programs in which advertisers, retailers” or merchants pay marketing companies, affiliates, or publishers when a specific action is completed; such as a sale, lead or click. The goal is to achieve measurable conversions. Performance marketing campaigns take place in digital environments so it’s very important to have precise tracking tools.

An online marketing funnel is a strategic way of tracking how your marketing guides potential customers through the buying process. The sales funnel provides a useful framework through which you can analyze your business and identify areas that need improvement.

Conversion rate optimization (CRO) is the systematic process of increasing the percentage of website visitors who take the desired action, whether that be that filling out a form, becoming customers, or otherwise.

Search Engine Optimization (SEO) is the process of optimizing your website to get organic, or un-paid, traffic from search engine results page Pay Per Click (PPC) campaigns are through Google Adwords where you pay the search engine to show your ad when a user enters a specific keyword. Social Media Marketing (SMM) is an effective way to build leads, because of the tools advertisers can utilize, from video ads, hashtags, categorized targeting, vlogging to engage with your customers, and help build stronger customer relationships and loyalty over time.

Outbound Marketing is a marketing aspect that deals with reaching out to potential buyers through digital platforms, calls, emails, and placing advertisements. Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them.

Payment, Commitment and Communication of our services

Payment must be made before any work can commence. Monthly package fees will be charged to the client's every 30 days from their start date. Payment can be made via our website-Payment page, as we use a secure encrypted payment gateway to collect al payments Our secure payment gateway (sage pay) accepts all credit and visa cards Payment is taken monthly from the date you have assigned to commence work on your website If you have any problems in making payment please contact us!

Cancellation requests will be considered only when the request is made within 24 hours of placing the order and execution of the project has not been started. No payment will be refunded once the client approves mock-up designs of a website and we move into the development phase of the project. SEO and digital marketing packages are not refundable, but the client may cancel their package by providing us with notice 30 days in advance or before their next payment date

In case the client needs to cancel their services with us, please contact-inform us before the renewal date. There are no refunds for any fees related to the monthly packages once work has started.

Commitment and communication:

Building a successful AdWords campaign or creating SEO takes time. By running a campaign for at least 3 months, we'll have enough data to make the necessary adjustments and calculate an accurate ROI.

Yes: as our services have no fixed contracts your free to leave our services at any time. We shall provide complete hand over of website files and database on the final delivery of our services and if need be we are here if you decide to enroll in our services again

Staying informed on trends is important to help build credibility and value and to show where your business is heading in the future. We provide monthly marketing reports to our clients for all marketing packages, SEO, PPC, social media, and more.