Simple SEO Checklist for Your Online Store
Low traffic to your eCommerce store could be the reason your business growth seems slow or stagnant. Do you neglect your SEO strategy?
You most likely have!You don't want your product search query to be overlooked. Read on.This complete eCommerce SEO checklist can be used to guide your eCommerce strategy. It will help you drive your business forward, attract more traffic, convert more, and generate more e-commerce revenue
1. Perform Keyword Research
Keyword research is an essential part of your ecommerce SEO checklist. You must find the most searched keywords and terms that are related to your product niche if you want to improve organic rankings.
These are some of the most important things you should remember when doing keyword research:
- Keyword search volume
- Keyword ranking difficulty (KD)/Keyword competition
- Keyword search intent
You should always choose keywords that have high search volume and low ranking difficulty. A target keyword should be chosen for a page of your ecommerce website, along with some LSI keywords or related keywords. Avoid keyword stuffing and make sure that it matches the intent of your ecommerce website pages.
You have many options to conduct keyword research on a specific product or niche. These are some of the tools you can use to do keyword research on a particular product or niche:
Keyword research can help you optimize your content for people who are searching online for your product. It is easy to identify search queries and incorporate popular keywords into your ecommerce website. You can take help from an Ecommerce SEO company so that they will find the best performing keywords for you.
2. Use Unique Title Tags On Ecommerce Website Page
We found a list of product pages in the SERP when we searched for the keyword chocolate dinosaur. Each page had different meta titles and descriptions. We don't know which link we will click, so we aren't able to decide. The one with the most unique and interesting title tag.
In this case, we'll choose the number one ranking.!
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Can you see Li-Lac Chocolates using their brand name on their title tag This is a fantastic strategy that you can use. You can use a unique title tag and keep your brand name consistent at the end. While it is important that your title tag include the exact term your customers are searching for, take a look at the title tag of Li-Lac Chocolates' product pages. It is still ranked no. It is ranked no.1 for the keyword chocolate dinosaur.
More important is your overall ecommerce product pages SEO strategy. Make sure that you have completed all the boxes on your ecommerce SEO checklist.
3. Include Keywords in Headings & URL
Take a look at the way we included our targeted keyword ecommerce search tools in our heading tag on one of our top-quality blogs. We have included the primary keyword in the URL of the blog, as well as the heading.
Optimizing your URL and H1 heading for search engines ensures that every page on your website is unique and relevant to its topic. Your website's H1 heading should be the most important content to the search engine. Your H2 heading may include the keyword.
Google should also be able to understand your URL. Your primary keyword should be included in the URL to make it easy-to-read. This strategy will help your ecommerce website rank higher on organic search because it is the first thing Google notices.
Make sure that your URLs are unique. Also, ensure you're not targeting the same keyword on two pages. Google might be confused as to which page is most relevant for a particular keyword if this happens. Avoid using unnecessary words in URLs, such as "the" and "and".
4. Optimize Alt Text and Image File Namings
You must optimize the images and their alt text so Google can understand the context of the images on your ecommerce site page. This will allow you to make Google see the meaning behind your images.
Alt text can also be used to link product descriptions and images together. This is an important part of your ecommerce website's SEO checklist.
You should avoid default file names when working with images files. Instead, use descriptive file names that aid in SEO ranking. As an example, asos stores has kept their image file names and alt text the exact same as their product names.
5. Avoid Duplicate Content
Google rewards original, high-quality, well-researched content. Keep in mind that Google can penalize duplicate and copied content.
There are two important things to remember.
Plagiarism can be as simple as copying product title or description from another online store. You may also encounter duplicate content when you create your own ecommerce site.
Duplicate content is when two product pages for the exact same product are used in different sizes or colors. You can have a T-shirt in blue and one in red on two different pages. They are not the same. This is an offense!
Solution? You can use content writing services to make your website for engaging landing pages that help in retaining loyal customers.
6. Optimize for Featured Snappet
A featured snippet refers to the top description in Google's Search Results. It should be a key element of your ecommerce SEO checklist. Why? Simply because you can increase your ecommerce sales by appearing in featured snippets of products that you sell.
This is possible by writing product descriptions, landing pages content, and blogs that can rank for featured short excerpts.
- Google the keyword to see the featured search snippet. The featured snippet will be at the top of the first page. You should optimize the content that you see in a featured search snippet. Here's an example of how Macy's handbag brands appear as a featured snippet.
7. Mobile-First Indexing
Did you know that Google indexes your ecommerce website's mobile version first in order to rank it on the SERP? This is known as mobile-first indexing. This means that Google will first review the content on your mobile website before ranking your ecommerce site.
You must make sure that your content is mobile-friendly, responsive, detailed and easily visible to encourage potential buyers to buy. To be able to do this effectively, you must have an ecommerce website that is responsive.
A responsive ecommerce website will allow you to forget about mobile-first indexing. Your website will adapt to all screen sizes. You should also ensure that the URLs of the desktop and mobile versions of your ecommerce websites are identical. This is because indexing will only be done for the mobile version.
8. Keep site structure simple
Good user experience is provided by a site that has a structure. It makes it easy for search engines and visitors to find relevant information. Your ecommerce website can be easily indexed by internal linking to related products. Search engine crawlers can find your pages if you have a well-structured website.
9. HTTPs are important! Don't Forget
Google has announced minor SEO benefits for websites that use HTTPS for transfer. Not only must ecommerce websites use HTTPs for Google, but also for its users.
Most online stores have payment gateways that are connected to the cart system. HTTPs encrypt all data that is sent between the server, website. Buyers won't pay for a website that doesn't use HTTPs to transfer data. Installing an SSL certificate will ensure that your website is HTTPS protected. This feature is offered by many hosting providers.
10. Schema Markup for Your Store
Schema Markup, also known as structured Data, provides information to the search engine that aids it in understanding the content.
Schema markup is an essential part of your ecommerce SEO checklist. It helps Google understand the content and displays it in an organized way that is easy for users to follow.
You simply need to add a few HTML tags so Google can understand your product details and display them on the SERP. This is when potential customers search online about a product that you sell. This could include your product price, ratings and reviews, availability, or any other information.
This will make your product more attractive on Google Shopping and the first SERP.
Conclusion
You now have the complete checklist for ecommerce website SEO. This will allow you to work in a seamless way on every aspect of your ecommerce SEO strategy.
To ensure that your ecommerce optimization checklist ranks high in Google's top 10 search results, make sure all the pieces fit together. TechDigitalWorld ecommerce seo services will help you rank your website pages higher when potential customers search for your store and the products that you sell.
